There are many ways of connecting with individuals and communities and delivering relevant messages about issues, products, and news.  The key is reaching out and communicating to as many diverse communities as possible using the most appropriate tools and techniques available:   public relations, social media, word of mouth, advertising, media relations, and community relations.

This blog offers insights, stories, and thoughts that connect people to people and to diverse communities.  It focuses on reaching out to those who might be overlooked when designing strategic communications plans, marketing strategies, creative campaigns or those who might be forgotten although they work with you or live in your neighborhood.  Special emphasis will be on cross-cultural communications methods that speak to everyone everywhere about anything.   The goal is to share information I hope will help us all connect with each other.

Thanks for reading,   Flo McAfee


Flo McAfee is president of Summerland Studio, a strategic communications firm providing cross-cultural marketing and public relations counsel, developing multicultural relationships, and building brand awareness to support strategic goals.  Among the national and international companies and organizations Flo has worked with include UNAIDS Protect the Goal campaign, Nielsen, Annie E. Casey Foundation, National Council of Negroe Women, Microsoft, MGM MIRAGE, the NAACP Hollywood Bureau and the Children’s Defense Fund.

During the Clinton Administration, Flo served in the White House Office of Public Liaison as Special Assistant to the President.   She was the White House liaison to faith-based national organizations and was responsible for communicating the administration’s initiatives and programs.

For the Tony Award-winning play, “Jelly’s Last Jam,” Flo developed the ground-breaking community outreach plan targeting new audiences to Broadway shows. She created an award-winning public relations campaign, “The Bridge,” uniting African-American and Japanese business leaders around common business interests.

She has worked on several documentaries including HBO’s “City At Peace,” and PBS’s “Tutu and Franklin:  A Journey Towards Peace.  Flo also produced a 2-part, 4-hour multicultural video on domestic violence for the U.S. Department of Health and Human Services.  Recently, she wrote and co-produced the World Channel special Eyes on the Prize: Then and Nowa half-hour special that re-examines the groundbreaking documentary series, Eyes on the Prize.

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